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The really annoying thing for me is that ITV insisted it was a 'technical' problem. I've worked in television all my life and I've never come across a technical problem that causes an advert to appear in the middle of a programme. Only a human can do this.
However, I think it's quite clear that ITV, being the cheapskates they are, ...
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I suggest people e-mail viewerservices@itv.com as I doubt very much that anyone reads these messages. I have e-mailed them and told them, in no uncertain terms, that I think they're prats. I suggest others do the same.