Youve hit the nail on the head, however you should rephrase your sentence to....WE dont matter much to them. Image the power of inviting a film crew into your home for 2 or 3 weeks...talking rubbish...doing nothing...spending money...and using your kids to pretend your a great parent, THEN getting paid lots of money because people like us "either like or dislike them" and then, we sit and watch their show.
Me thinks the joke is on us.