You could argue they already are rich men's play things..... i.e. Armstrong (multi millionaire).
And, if you look back at the 80's a certain Bernard Tapie was owner of Le Vie Claire (which Hinault, LeMond, etc) rode for.... and he also owned Marseille Football Club.... but we all know what happened to him in the end.......
On the topic of new teams, and new sponsorship deals....
Good to see that a new team (James Smith Rutrainingtoday) are also starting on the UK Premier Calendar racing scene... with Sir Paul Smith also involved with the Rapha Condor Professional Cycling Team team.... was hoping he would be a co-sponsor of the British team racing on the continent... bring some Paul Smith style to the peleton!
Not so good news for Nicole Cooke: http://news.bbc.co.uk/sport1/hi/other_sports/cycling/8182399.stm